Display ads that appear on Amazon product pages and across the web. Audience- and remarketing-focused.
ExampleAfter a customer views your product page but does not buy, a Sponsored Display creative follows them on third-party sites with your offer.
Sponsored Display sits between Sponsored Products and DSP. It targets audiences (browsing or purchase history) rather than keywords, and it can show off-Amazon. Great for remarketing and competitor conquesting.
Use it strategically, not as a default spend bucket. The right Sponsored Display campaign on a high-LTV product can lift TACoS without hurting CM2.