Programmatic ad-buying platform that places display, video and audio ads across Amazon properties and the open web.
ExampleA DSP campaign targets 'lookalikes of customers who bought a similar beauty brand' and shows them video ads on Twitch and Fire TV.
DSP is the upper-funnel cousin of Sponsored Display. It works on awareness, brand favourability, and lookalike audiences - measured differently from Sponsored Ads (mostly view-through and assist metrics, not direct ACoS).
Worth spinning up only when the brand has the budget, the inventory, and the patience for 60-90 day learning periods. For a lean team, the answer is usually no - or not yet.
Read the full essay on DSP →