Anand Singh
Seven years on Amazon and marketplaces. Started as the executive running an own-brand ecommerce desk on a UK electronics catalogue - eBay UK for the cable line, then Amazon for the rest. Today I lead ads and growth at a US toys-and-education brand. The work is the same at every stage: find the one thing actually breaking the account, and fix only that.
Five markets worked end-to-end: UK, US, India, UAE and KSA. Categories worked end-to-end: electronics, kitchenware, phone accessories, beauty, toys, sexual wellness and home décor.
One thing seven years has taught me - ACoS is the most misread number in Amazon advertising. Easy to blame. Easy to optimise on paper. But a 100% ACoS can print money for a brand, and a 50% ACoS can bleed it dry. The real problem is almost never what it looks like on the surface.
If you have an account problem to solve, message me on WhatsApp. No deck. No discovery call. Just the actual question.
It started with a UK electronics catalogue and a USB-C cable that got nuked off eBay UK by a competitor's design-patent claim. I rebuilt that listing from a cold start back to category bestseller on eBay UK. The accounts have grown bigger since, the markets have spread wider, but the operating principle has not moved an inch: diagnose what is actually broken, then fix it. Not the other way around.
Most accounts I inherit are spending hard against the wrong symptom. The campaigns look tidy but the architecture is wrong. The listings look polished but the keyword targeting is off. The P&L looks fine but inventory is silently bleeding margin. The job is finding which one of those is actually the problem on your account - then doing only the things that move it. I am not selling the version of me that has never broken an account. I am selling the version that has broken plenty of them, run the RCA, and learned what to never do again.
Where the work has actually been done
Five roles. Five accounts. Five markets. Every number on this timeline is from work I personally owned end-to-end - no claiming credit for someone else's quarter, no padding with results I only watched from a meeting.
Marketing Manager · Skillmatics
- Run $5M+ in annual Amazon ad spend at roughly 9% CM2 (net profit after ads) - campaign architecture, structure and execution.
- Rebuilt the ad strategy on two ASIN relaunches. Pulled TACoS from ~70% down to ~25% by month two, producing $408K in first-year revenue from the pair.
- Restructured the campaign architecture from 7,200 down to 600 campaigns - switched to Auto and BMM, killed duplicates, reorganised keywords. ACoS improved with zero sales drop.
- Cleared $453K of outdoor inventory across three variations in 2.5 months at 6% CM2 - sold out fully.
- Built a live P&L and ads tracker at category level. Two P&Ls run from one account without spend data bleeding between them; full daily budget visibility.
Key Account Manager · Klub Work Commerce
- Scaled five key brands from 40K to 100K AED monthly - part of a wider 20-brand portfolio doing 175K AED a month combined across Noon and Amazon UAE/KSA.
- Grew a major Indian beauty brand from 2,000 to 15,000 AED a month - a 7.5x lift - by keeping supply, creatives and listings aligned.
- Activated 40-50 SKUs across the brand portfolio. Coordinated stock, creatives and listings between brand teams and internal teams to land products live without dead stock.
- Ran ~35K AED in combined monthly ad spend across Noon and Amazon and held TACoS in the 20-25% band across the portfolio.
E-commerce Specialist · Your Seller
- Ran Amazon PPC and SEO across six brands on a $25M ARR Amazon USA account - personally handling $40K in monthly ad spend.
- Drove TACoS from 35% to below 20% through keyword research, competitor work, bid control and negation. Organic share climbed from ~42% to ~67%.
- Built Amazon SEO from scratch across all six brands - keyword strategy, listing copy and search visibility built ground-up, not inherited.
- Identified and proposed a new product line, delivered full category sizing, competition analysis, pricing and node research, then launched and hit $60K in first-month revenue.
E-commerce Manager · Hashtag Infosystem
- Expanded AEX from $30K to $100K monthly revenue in six months on $25K monthly ad spend - full ownership of Amazon PPC, SEO, listings and pricing on Amazon UK and eBay UK.
- Launched the brand’s D2C website as a new direct channel. Coordinated with the dev team and secured the first organic order within 45 days.
E-commerce Executive · Vinsic
- Relisted patent-removed iSoul USB-C cable listings - took the product from zero to category bestseller at 15K units a month (~£37.5K monthly revenue) through Amazon SEO and ads.
- Proposed HDMI cable as a new product line. First lot - 5,000 units at £3.99 AOV - generated ~£20K, profitable from day one.
- Ran the full execution stack on a £500K-a-month revenue account: Amazon PPC, SEO, listings, inventory and customer service. Covered iSoul own-brand plus reseller operations for Duracell, Panasonic and Energizer across Amazon UK and eBay UK.
Certified where it counts.
The actual toolkit I use day-to-day - no tool bingo, no SaaS theatre
Amazon Advertising
Marketplace & SEO
Analytics & Business
Want to work together?
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