Strategic Advisor Retainer

This is the engagement most brands settle into after the audit or the TACoS Diagnostic. You already have an in-house Amazon Ads team or an agency doing the operational work. What you want is a senior advisor – not a full-time hire – who reviews what they ship every week, flags drift before it becomes damage, and brings outside pattern recognition into the room.

What is included each month

• A monthly 60-minute review call covering the previous month’s spend, TACoS trajectory, listing changes, and what is queued for the next 30 days
• Weekly written feedback on the campaign structure your team is shipping. I look at search-term reports, bid changes, and negative keyword work and tell you whether the cadence is sound
• Ad-hoc Slack or email support during business hours. Most brands use this for second opinions on big decisions: pause a SKU, raise bids ahead of a peak window, restructure a campaign that is leaking
• Quarterly strategic review on category position, competitor moves, and the next two or three things the account should be working toward

What I do not do

I do not run campaigns. I do not log into Campaign Manager to adjust bids. Your team owns execution. I review, advise, and tell you when something is going sideways before it lands on the P&L.

Who this is for

Brands with an in-house ads operator or an agency, where leadership wants senior oversight without committing to a full FTE. Especially useful for founders who feel their agency has quietly shifted to autopilot and want an independent voice in the room.