Amazon Ads · D2C Growth · 5 markets

I fix Amazon accounts where the easy wins are already gone - and the obvious answers have already failed.

Seven years across five markets - India, US, UK, UAE and KSA. I have launched ASINs from scratch, scaled them, broken them, and rebuilt them. I do not guess what is broken on your account. I diagnose it, prove it, then fix it.

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Free 30-minute account review. No retainer pitch. You decide what to do next.
$5M+
Annual ad spend
$25M+
ARR scaled across accounts
7+
Years Amazon Ads
5
Markets - IN, US, UK, UAE, KSA
60% → 20%
TACoS to target in 2 months
How I work

Three ways to work with me

I do not run your ad book. I tell you what is broken, what to fix, and in what order - and I review what your team ships. Three advisory engagements, each with a clear deliverable and a clear scope.

Service

Amazon Account Audit

A five-day paid diagnostic on your Amazon ads account. I get read-only access, pull 90 days of search-term and spend data, and…

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Anand Singh
About

Seven years. Five markets. One way of working.

I am an Amazon Ads and D2C growth operator based in Mumbai. Currently running ads on a mature account at $5M+ in annual ad spend. Before that - accounts from $10K to $25M ARR across electronics, kitchenware, beauty, phone accessories and toys.

What stays the same across every role: diagnose the actual problem first, then fix it. Not the other way around. Most accounts I inherit are spending against the wrong symptom.

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Selected work

Achievements

Anonymised write-ups of work I have shipped - names withheld to respect confidentiality, every metric verified.

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Experience

Where I have done the work

Five roles, five accounts across five markets. Every number on this timeline is from work I personally owned.

May 2025 - Present Current

Marketing Manager · Skillmatics

USA
  • Run $5M+ in annual Amazon ad spend at roughly 9% CM2 (net profit after ads) - campaign architecture, structure and execution.
  • Rebuilt the ad strategy on two ASIN relaunches. Pulled TACoS from ~70% down to ~25% by month two, producing $408K in first-year revenue from the pair.
Apr 2024 - Apr 2025

Key Account Manager · Klub Work Commerce

UAE & KSA
  • Scaled five key brands from 40K to 100K AED monthly - part of a wider 20-brand portfolio doing 175K AED a month combined across Noon and Amazon UAE/KSA.
  • Grew a major Indian beauty brand from 2,000 to 15,000 AED a month - a 7.5x lift - by keeping supply, creatives and listings aligned.
Jul 2022 - Apr 2024

E-commerce Specialist · Your Seller

USA
  • Ran Amazon PPC and SEO across six brands on a $25M ARR Amazon USA account - personally handling $40K in monthly ad spend.
  • Drove TACoS from 35% to below 20% through keyword research, competitor work, bid control and negation. Organic share climbed from ~42% to ~67%.
Mar 2021 - Jul 2022

E-commerce Manager · Hashtag Infosystem

UK
  • Expanded AEX from $30K to $100K monthly revenue in six months on $25K monthly ad spend - full ownership of Amazon PPC, SEO, listings and pricing on Amazon UK and eBay UK.
  • Launched the brand’s D2C website as a new direct channel. Coordinated with the dev team and secured the first organic order within 45 days.
Jul 2018 - Feb 2021

E-commerce Executive · Vinsic

UK
  • Relisted patent-removed iSoul USB-C cable listings - took the product from zero to category bestseller at 15K units a month (~£37.5K monthly revenue) through Amazon SEO and ads.
  • Proposed HDMI cable as a new product line. First lot - 5,000 units at £3.99 AOV - generated ~£20K, profitable from day one.

Full experience on the About page

Latest writing

From the Blog

Notes from running Amazon accounts at scale - what actually moved the needle, what did not.

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