Service
Amazon Account Audit
A five-day paid diagnostic on your Amazon account. I get read-only access, pull 90 days of search-term, spend and revenue signals, and…
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Marketplace P&L · Amazon, Noon & eBay · 5 markets
I fix what's actually breaking your marketplace P&L - when the easy wins are gone and the obvious answers have already failed.
Eight years running Amazon and marketplace accounts across five markets. I know ads cold - but the real fix is usually upstream: campaign architecture, inventory, or pricing. I don't guess what's broken on your account. I diagnose it, prove it, then fix it.
Free 30-minute account review. No retainer pitch. You decide what to do next.
$10M+
Ad spend managed (cumulative)
$25M
ARR account operated (US)
8+
Years operating marketplace P&Ls
5
Markets - US, Canada, UK, UAE, KSA
70% → 25%
TACoS to target in 2 months
How I work
Three ways to work with me
I run the whole P&L, not just the ad book - so when I diagnose an account, I read the ads, the inventory, and the margin together. Most engagements start with ads because that's the fastest signal; the real fix is often upstream. Three advisory engagements, each with a clear deliverable and scope.
Service
TACoS Diagnostic and Recovery Plan
A two-to-three week deep-dive built for stuck accounts where TACoS has drifted past sustainable for more than a quarter. You walk away…
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Strategic Advisor Retainer
A monthly advisory retainer for brands that want a senior operator reviewing their Amazon and marketplace P&L - ads, inventory and margin - without paying for…
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About
Eight years. Five markets. One way of working.
I'm a marketplace and e-commerce operator based in Mumbai. I run Amazon and marketplace accounts as P&Ls - advertising, inventory, pricing and category - to contribution margin, not ACoS vanity targets. Today I run a mature Amazon account at scale; before that, accounts from $10K to $25M ARR across electronics, kitchenware, beauty, phone accessories and toys.
What stays the same in every role: diagnose the actual problem first - and it's usually not the ads - then fix it. Most accounts I inherit are spending hard against the wrong symptom.
Read the full story →Selected work
Achievements
Anonymised write-ups of work I have shipped - names withheld to respect confidentiality, every metric verified.
Marketplace Expansion - UAE
Scaling a beauty brand 16× in twelve months on Noon and Amazon UAE – and the structural fix nobody wants to make
A beauty brand on Noon and Amazon UAE went from 1,500 AED a month to 25,000 AED a month in twelve months…
Listing Relaunch - eBay UK
From cold start to category bestseller on eBay UK: 15,000 units a month on a patent-stripped USB-C cable
A USB-C cable whose competitor design-patent claim had been struck down. The relaunch on eBay UK that took it from delisted to…
Experience
Where I have done the work
Five roles, five accounts across five markets. Every number on this timeline is from work I personally owned.
May 2025 - Present Current
Marketing Manager · Skillmatics
USA
- Run a mature US Amazon account at scale - campaign architecture, P&L, inventory and category.
- Rebuilt the ad strategy on two end-of-lifecycle ASIN relaunches, cutting wasted spend and returning the pair to profitability inside the first five months.
Apr 2024 - Apr 2025
Key Account Manager · Klub Work Commerce
UAE & KSA
- Scaled five key brands from 40K to 100K AED monthly - part of a wider 20-brand portfolio doing 175K AED a month combined across Noon and Amazon UAE/KSA.
- Grew a major Indian beauty brand from 1,500 to 25,000 AED a month - a 16x lift - by keeping supply, creatives and listings aligned.
Jul 2022 - Apr 2024
E-commerce Specialist · Your Seller
USA
- Ran Amazon PPC and SEO across six brands on a $25M ARR Amazon USA account - personally handling $40K in monthly ad spend.
- Drove TACoS from 35% to below 20% through keyword research, competitor work, bid control and negation. Organic share climbed from ~42% to ~67%.
Mar 2021 - Jul 2022
E-commerce Manager · Hashtag Infosystem
UK
- Expanded AEX from $30K to $100K monthly revenue in six months on $25K monthly ad spend - full ownership of Amazon PPC, SEO, listings and pricing on Amazon UK and eBay UK.
- Launched the brand’s D2C website as a new direct channel. Coordinated with the dev team and secured the first organic order within 45 days.
Jul 2018 - Feb 2021
E-commerce Executive · Vinsic
UK
- Relisted patent-removed iSoul USB-C cable listings - took the product from zero to category bestseller at 15K units a month (~£37.5K monthly revenue) through Amazon SEO and ads.
- Proposed HDMI cable as a new product line. First lot - 5,000 units at £3.99 AOV - generated ~£20K, profitable from day one.
Latest writing
From the Blog
Notes from running marketplace P&Ls at scale - margin, inventory, category, and the ad decisions that actually moved the needle.
