TACoS Diagnostic and Recovery Plan

When TACoS has been past sustainable for more than a quarter, tactical fixes will not move it. The architecture and the bid logic need to be rebuilt from underneath. This is the advisory engagement that produces the plan your team executes - not a slideware strategy.

Two to three weeks of diagnostic work, a written week-by-week recovery plan, and three review checkpoints across the next 12 weeks. Your in-house team or agency does the actual rebuild. I review what they ship and tell you, in writing, whether it is on track.

The work

• Week 1: full diagnostic, CM1 model rebuilt with your finance team, target TACoS ceiling set per SKU bucket
• Week 2: campaign architecture rebuild plan, negative keyword library reset spec, bid management ruleset
• Week 3: written recovery plan delivered, week-by-week. Your team or agency picks it up from there
• Week 4, 8, 12 reviews: I look at what your team has shipped, flag drift, recommend mid-course corrections

What you commit to

You commit to having an in-house ads owner or agency who can execute the plan. I do not do the rebuild myself. If you do not have execution capacity yet, the Audit gives you the core diagnostic without the rebuild plan or the weeks 4, 8 and 12 reviews - start there, then step up when you have the bench to execute.

Who this is for

Brands where TACoS has drifted past the ceiling your margin can fund - where the next ad dollar eats CM1 instead of buying growth - the in-house team has run out of tactical levers, and you still have the bench to execute a structured eight-to-twelve week recovery. Built for brands selling on Amazon US, Canada, UK, UAE or KSA.