Banner-style ads that show your logo and multiple products at the top of search results. Brand discovery, not conversion.
ExampleSearching 'protein powder' shows a banner with your brand logo and three product variants above the organic results.
Sponsored Brands earn their keep on brand discovery and incremental reach. ACoS tends to look worse than Sponsored Products because the click-to-purchase path is longer.
Useful for brands establishing search presence in a new category. Less useful for resellers or brands whose audience already knows them - Sponsored Products will outperform.