CVR

CVR is the share of clicks that become orders. It is a listing problem before it is an ads problem - ads buy the click, the listing closes it.

CVR is where ad spend either becomes revenue or evaporates. Every click you paid for lands on the detail page, and the detail page - image stack, bullets, A+ content, reviews, price - decides what happens next. Ads buy the click. The listing closes it.

This is why throwing more spend at a low-CVR ASIN is the most expensive mistake in Amazon advertising: you are scaling the cost of a leak. Fix conversion first, then scale traffic into a listing that converts it.